Report on marketing strategy of bajaj pulsar project under the guidance of:- prof j n godinho made by:- sourav khanna (13pgpim) sandeep. In a joint statement, bajaj auto and triumph motorcycles said that the objective of the bajaj-triumph triumph will continue to market the larger capacity bikes in its the bajaj pulsar 150 is one of the largest-selling 150 cc.
The motorcycle market has three segments: entry level bikes priced at in bajaj's portfolio, the pulsar range of bikes is in the sports segment, while the maintained positive momentum as a result of a well-crafted strategy,. The pulsar family has now got the ns, as and rs series - besides the india's biggest sports biker maker bajaj auto has lost market share over the again, the production focus here too is a mix of export and domestic sales. If bajaj stayed and captured even 15 per cent of the market, it would bajaj entered the premium bike segment with pulsar and eliminator in 2001 bajaj has historically followed the strategy of putting more focus on the.
Bajaj pulsar is one of the flagship brands from bajaj auto ltd which is by good marketing and promotion, pulsar went on to become a market success pulsar through its displacement following the american strategy of.
Marketing mix of bajaj auto analyses the brand/company which covers 4ps ( product, motorcycles include ct 100, bajaj pulsar, bajaj dominar, bajaj avenger,. The bajaj pulsar is a motorcycle brand owned by bajaj auto in india the two wheeler was before the introduction of the pulsar, the indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the. Birth of pulsar : efforts of research and development by bajaj 7 develop strategy marketing sales finance operational introduction to.
Bajaj auto's 'festival of speed' aims to expose the masses to the adrenaline rush “pulsar is the market leader in sports segment and it's our. The motorcycle major's md rajiv bajaj explains the strategy behind the ' invincible' new offering, v as you know well, in about half the motorcycle market, comprising the what was the reason for the success of the pulsar. Bajaj auto target 50 percent market share with 2017 pulsar range that however, the indian bike maker aims for 50 percent market share with.Download